AskPatty.com officially launches their automotive haven for women in Second Life on May 11th, but it is open to all now. I have to admit the $50,000 automotive spending spree got my attention – and that’s not Linden dollars.
It is a thoroughly charming and whimsical build on a corner of Pontiac’s Motorati Island, built by women intended for women and about all things automotive.
Jody Devere, president of AskPatty.com, as well as the president of Women’s Automotive Association International waves away the notion that car culture is just a guy thing in an interview about their SL strategy over on the Diva Marketing Blog.
The build and promotional machinima were created by Osprey Therian. The free instructions on how to drive a car in Second Life is a thoughtful touch.
I hope AskPatty brings as much into Second Life as they get underway as they have brought to the web.
Catch the machinima here.
The press release is here.
AskPatty web site is here.
AskPatty in Second Life is at: Ride 22,209,29
May 5, 2007
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