Infopirate.org

Lately, the tech press has been full of stories about companies attempting to cash in on the Second Life phenomenon. Can this virtual world provide real-world benefits?

Denmark’s Saxo Bank plans to offer Second Life residents the ability to manage their real-life financial portfolios from within the virtual world, and may eventually create a market to trade the Linden dollar against real-world currencies.

Second Life have been as true as the real life. You can see the advertisements from Adidas, you can view the news from Reuters, now you can even visit Swedish embassy in the virtual world.

Real Goods in a Virtual World
By: Jacob Ruytenbeek

In today’s world it’s difficult for any medium to large company to compete without conducting business internationally. Many times, even small businesses can take advantage of sourcing products from around the world to cut down on their bottom line. The ease of conducting e-business has also encouraged if not required businesses to sell their goods and services worldwide. If the world has gone global, what other markets are there to sell to? Second Life has created some creative opportunities to combine real life with the virtual life.

The Australian Broadcasting Corporation, Telstra and the Australian Film, Television and Radio School have all established an online presence in Second Life. How can these businesses succeed in Second Life and what can they offer when competing against virtual real estate tycoons, virtual escort services and virtual casinos?