Make Your Best Offer
Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
This holiday season, it's all about the offer.
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Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
This holiday season, it's all about the offer.
Whether you believe it or not, one is nothing without the other, and here are four steps to merge them.
360 Music deals give labels their standard cut of CD and digital download sales, but also give them a percentage of event ticket profits, merchandise sales, endorsement deals and anything else that uses the artist’s brand or music.
A year ago they were still seen as controversial and experimental. Labels defended them as justification for investing in an artist in a time of decreasing CD sales.
Online retailers expect sales growth to slow this holiday season from recent years, but more than half those surveyed by an industry group anticipate ringing up at least a 15% increase from last year.
"Online retailers are resilient when it comes to the economy, but they're not immune," said Scott Silverman, executive director of Shop.org, a unit of the National Retail Federation. He attributed the slower growth partly to the maturation of the online market. "It's challenging to keep up those really high growth rates."
There are opportunities for marketers to run successful ad campaigns on social networks such as MySpace and Facebook and, if done properly, the majority of social networkers don't find it a turnoff.
It’s not looking good. We have been rocked by dismal and fearful financial and economic events that have rippled through the global economy leaving no company feeling the ill effects. Credit is harder to come by and hibernation is setting in. There are dire predictions that our economy could be faced with a severe recession over the next 12 to 24 months – maybe even 36 months. Causing companies to drastically cut budgets, implement painful layoffs, and to disband growth investment plans. Not a pretty picture.
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