copywriting

Copywriting for Direct Mail - Part 1: It's measurable

Silver's picture
Thu, 2008-11-06 05:20 - Topics:

Direct mail is a subset of Direct Response Marketing. All forms of direct response, including direct mail give you results you can measure accurately. Image and awareness advertising - which you see so much of on TV - cannot do that.
Because direct mail is so measurable, it puts an onus on the copywriter to get it right. Fortunately, expert direct mail writers have tools and techniques that get results. Over the next few posts, I'm going to reveal some of those tools and techniques.

Full story:
http://www.thewhir.com/blogs/Hartland-Ross/index.cfm... 

Does Your Content Work for an Aging Population? | Copyblogger

javaman's picture
Fri, 2008-08-15 00:48 - Topics:

I’m getting older. You are too. It’s a fact of life that no matter how young we are now, one day we’re going to start feeling the creaks and groans of age settling in.

Full story:
http://www.copyblogger.com/content-aging-population/ 
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