TMP Worldwide, a recruitment advertising and interactive company, will soon be opening its virtual doors in Second Life. According to their press release TMP’s plans include spaces that will allow recruiters to network with candidates, host events, build replicas of workspaces and craft experiences that demonstrate candidate creativity. They will be announcing recruiting events throughout 2007.
Russell Miyaki, national creative director of TMP said, “To reach a new generation of employees, successful recruiters will need to employ sophisticated, innovative technologies that extend their reach and demonstrate that they are smart and tech-savvy. TMP Island on Second Life is a great solution.”
I would go one further with this thought. Not only do companies need to demonstrate that they are recruiting in the same “Web 2.0” world that the young professionals live in, but companies need to be deeply integrating these technologies and interfaces into the day-to-day work environment and operations - because once they land them, these game babies will demand it. Work and play are melding.
February 14, 2007
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