Small Business Tip: How To Solicit A Customer Testimonial
Customer testimonials for your small business can be a valuable marketing tool ... if done the right way. But how do you get a customer testimonial that is meaningful?
I've found that politely asking long-term clients for feedback works best. When they let you know how pleased they are with the work, ask them if they would mind if you featured their comments on your website or in a brochure. I've yet to run into a client that said "no". It increases their visibility as well.
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