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Second Life was born in the United States, but 61 percent of its active residents are Europeans, according to a new study.

I'm delighted to announce the first in our series of SL Business Communicators in-world Second Life classes. Group members and interested visitors are welcome to attend. Class Title: Conducting Market Research in Second Life.Instructor: Pebbles Hannya of Market Truths will...

You may be aware of the recent release of Market Truths' Brand Perception study that indicated 49% of Second Life residents feel positively about brand presences in SL. If you follow such things, you may also put Market Truths' name...

Real Goods in a Virtual World
By: Jacob Ruytenbeek

In today’s world it’s difficult for any medium to large company to compete without conducting business internationally. Many times, even small businesses can take advantage of sourcing products from around the world to cut down on their bottom line. The ease of conducting e-business has also encouraged if not required businesses to sell their goods and services worldwide. If the world has gone global, what other markets are there to sell to? Second Life has created some creative opportunities to combine real life with the virtual life.

I still think other major companies that have taken an interest in Second Life, such as Adidas, Pontiac and Starwood Hotels, will eventually follow sut, reaching out to the real side of avatar consumers. Just as technology companies like Sun and TMP are using Second Life's virtual world for real human interaction ad reward, marketers will soon do