Sears aims to drive sales with virtual showroom

Mon, 2007-01-08 05:47 - Topics:

Retailer Sears Holdings Corp. is looking to connect with consumers in a new way and drive sales of home goods by opening a showroom in the virtual world of Second Life.

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Sears in Second Life
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IBM and Sears today revealed that they are bringing the 120 year-old retailer into Second Life virtual world in a big way. The presence will include an area where customers can import their own kitchen and remodel it with Sears products. Sears plans to bring the entire catalog into Second Life. It's unclear if you will be able to buy products in Second Life and have them shipped to you, but you have to imagine that's the plan. However, the CNET/Reuters piece makes it sound like it's about driving foot traffic.

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Sears aims to drive sales with virtual showroom

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