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There is a robust interest in the Conducting Market Research in Second Life class we are holding next Thursday.  In fact that class is full, so we are adding one scheduled for Saturday, February 10th at 1:00 p.m.  I'm hoping this also accommodates those who were "time challenged" by the earlier date and time.  Always an issue for our global collaborations.  This is thanks to the kindness of Pebbles Hannya of Market Truths and the SL Business Communicators members appreciate her sharing her expertise so generously (and getting up so early in New Zealand).  /clap

Here are the details on the added/repeated class.  If you are interested in attending the Saturday class, or moving your Thursday reservation to Saturday, IM me in world (Znetlady Isbell) or email me in the real world.

Class Title: Conducting Market Research in Second Life.

Instructor:  Pebbles Hannya of Market Truths will share her experience and expertise on getting the most outof your research efforts in SL while adhering to SL culture and bestpractices.

When:  Saturday, February 10, 2007 at 1:00 p.m. SLT

Description:  Businesses have an opportunity to useSecond Life to understand their customers and potential customersbetter, but following best practices with regard to ethics, privacy,and confidentiality is just as important when conducting (formal orinformal) research in SL as it is in RL. In this session, some of themajor principles underlying ethical codes and best practice guidelineswill be explained.  We'll discuss how professional guidelines applyspecifically to Second Life and the information collected in SL.

Market Truths is a realworld marketing research company who established a Second Life presenceearly on, and has published two Second Life research studies, includingthe most recent on the fashion industry in Second Life.

February 2, 2007

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