Infopirate.org

IBM and Sears today revealed that they are bringing the 120 year-old retailer into Second Life virtual world in a big way. The presence will include an area where customers can import their own kitchen and remodel it with Sears products. Sears plans to bring the entire catalog into Second Life. It's unclear if you will be able to buy products in Second Life and have them shipped to you, but you have to imagine that's the plan. However, the CNET/Reuters piece makes it sound like it's about driving foot traffic.

Do's and Don'ts for Big Business

I've got a great but long-winded article below about advertising in Second Life, analyzing the interesting piece by David Berkowitz who suggests that SL should be "optimalized". If LL does nothing else, they should put the SEARCH button in a more prominent and easy to see place than at the bottom of the screen. Meanwhile, I'll put the rest of my concepts in pictures -- reposting from yesterday due to typepad mess-ups.

UK stand-up comedian Jimmy Carr will next month appear on stage in Second Life, the BBC reports.

The announcement cements Second Life's reputation as the happening place to be, if you happen not to have a sufficiently-stimulating place to hang out in the real world. The BBC notes that Duran Duran have already wowed the fans in the virtual world, while Reuters recently opened a virtual bureau there.

Blocking myspace.com

I've been asked how to prevent access to myspace.com without having to purchase or install blocking software. Well, there's a simple way to do this.