With 60 million viewers watching more than 100 million videos each month, YouTube is a true Internet phenomenon. But YouTube isn't just for home-made video blogs and funny animal videos — it has the potential to be a high-impact and surprisingly affordable marketing vehicle for any business, small or large.
What is your company’s brand awareness? Measuring brand awareness is important for understanding the impact of offline and online marketing strategies. Because brand awareness is affected by so many different marketing strategies, quantifying brand awareness is not always straightforward.
One way to gauge interest in your company’s brand is to analyze keyword search patterns.
Make sure there is a strong, compelling benefit statement on every search and advertising landing page, at the bottom of every blog post, in every sales and customer service call, in every webinar and every whitepaper download page.
The key here is "compelling." Product announcements and press releases are not compelling.
If you’re looking for some new creative ideas on buzz marketing with online video, check out the Internet Archive, a virtual digital library of public domain (i.e., free) video content.
Whether you believe it or not, one is nothing without the other, and here are four steps to merge them.
I use the term social & viral marketing to refer to what I do: contagious, organic marketing. But there are a myriad of other words and phrases people use to describe it.
Have you implemented a domain name strategy? Many established businesses and entrepreneurial start-ups fail to account for their use of domain names in their general business planning.
USB Wine, download wine straight from the vineyards!
Hardly a week goes by when you don't read or hear about social marketing or social media. Those terms are frequently used, so it's probably a good idea to first define them.
Social marketing was "born" as a discipline in the 1970s. Philip Kotler & Gerald Zaltman of Kellogg School of Management, Northwestern University, in 1971 used the term to describe the application of commercial marketing principles to health, social, and quality-of-life issues.
Firm's 'Engagement Ads' Amplify Its Push to Curry Favor With Madison Avenue
Despite its surging Internet audience, Facebook Inc. has yet to prove it can wring steady revenue out of advertisers. Now it's trying a new tactic to woo Madison Avenue.
The Palo Alto, Calif., company is rolling out a new ad format called "engagement ads" that further blurs the line between marketing and social networking.
