Eric Goldman discusses marketers’ liability for the actions of their marketing affiliates Can a claim made by one of your marketing partners land you in court?
The theme of the recent Virtual Worlds 2007 Conference in NYC was “The Future of Media and Marketing.” I’ve been musing and then musing some more about the conference, wondering what jaw-dropping insights I could share. I see that others...
It's been more than six months since marketers and advertisers started deluging Second Life, but ad agency Ogilvy is taking things a bit more literally.
Social media brings lots of intellectual property rights into question - or maybe better stated - contention. Marketers work long hours, have sleepless nights, and spend the combined GDP of several mid-size countries on getting customers to embrace their brands...
I still think other major companies that have taken an interest in Second Life, such as Adidas, Pontiac and Starwood Hotels, will eventually follow sut, reaching out to the real side of avatar consumers. Just as technology companies like Sun and TMP are using Second Life's virtual world for real human interaction ad reward, marketers will soon do
The virtual world of Second Life has become a hot topic of discussion among marketers. But Second Life isn't a game; it is a medium in which like-minded people meet inside a global environment and ponder common issues. The appeal for marketers is clear; more than 1.7 million tech-savvy men and women with a median age of 32 comprise its population.
This is a wiki I've just set-up for marketers looking for a glossary for Second Life and people wishing to share their marketing knowledge of SL
This is a wiki set-up for marketers interested in Second Life.
