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I'm delighted to announce the first in our series of SL Business Communicators in-world Second Life classes.  Group members and interested visitors are welcome to attend.

Class Title: Conducting Market Research in Second Life.

Instructor:  Pebbles Hannya of Market Truths will share her experience and expertise on getting the most outof your research efforts in SL while adhering to SL culture and bestpractices.

When:  Thursday, February 8, 2007 at 10:00 a.m. SLT

Description:  Businesses have an opportunity to use Second Life to understand their customers and potential customers better, but following best practices with regard to ethics, privacy, and confidentiality is just as important when conducting (formal or informal) research in SL as it is in RL. In this session, some of the major principles underlying ethical codes and best practice guidelines will be explained.  We'll discuss how professional guidelines apply specifically to Second Life and the information collected in SL.

Market Truths is a real world marketing research company who established a Second Life presence early on, and has published two Second Life research studies, including the most recent on the fashion industry in Second Life.

Email me or IM me in-world (Znetlady Isbell) to reserve a spot in the class. 

January 30, 2007

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