Infopirate.org

It’s not looking good. We have been rocked by dismal and fearful financial and economic events that have rippled through the global economy leaving no company feeling the ill effects. Credit is harder to come by and hibernation is setting in. There are dire predictions that our economy could be faced with a severe recession over the next 12 to 24 months – maybe even 36 months. Causing companies to drastically cut budgets, implement painful layoffs, and to disband growth investment plans. Not a pretty picture.

AOL is getting ready to set up an area in Second Life, another in a string of big-name companies establishing a presence in this popular 3D virtual world.

Blog entry highlights 4 more companies in the throes of building presences in Second Life, though probably not going live until Spring 07.

Lately, the tech press has been full of stories about companies attempting to cash in on the Second Life phenomenon. Can this virtual world provide real-world benefits?

companies and PR professionals need to learn to create experiences in virtual environments, versus destinations, which up to now has been the focus. With Linden Labs releasing the Second Life code to open source, this should make the Second Life platform even more interesting to developers and companies trying to build their brands there.