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One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative strategy can do it, too – right?

Doug Heil of IHelpYou.com will be participating at the upcoming Search Engine Strategies Chicago “Black Hat/White Hat” SEO panel. Doug is currently working as a search engine optimization consultant; before jumping on the internet in 1996, he worked in the lumber business for almost two decades, he says. I emailed Doug some questions on the subject of SEO.

Search engine optimization is usually blown out of proportion when it comes to search engine rankings. We'll provide a few guidelines and tips to help you get started.

Search Engine Optimization (SEO) promises to deliver quick resorts while taking shortcuts hoping for a good page ranking on Google, Yahoo and MSN.

Search engine giant takes advantage of possible video revenue

You will now be able to buy keywords on YouTube, as Google finally applies its most famous money-making scheme to the video sharing site that it owns.

'Sponsored Videos' lets users promote videos by buying keywords – so, for instance, if somebody types in Britney Spears, her record company could bid towards that search term in order to make sure that her YouTube channel comes first, rather than video of her more inopportune paparazzi moments.

Last week I moderated a session at the Digital Publishing and Advertising Conference (DPAC) on the subject of video monetization and syndication strategies for publishers. We had a great mix of panelists represented with Matt Wasserlauf, CEO of Broadband Enterprises, Johnny Boston, President of Raw Digital and Lynn Bolger, EVP at comScore.

While we discussed many topics including the best content approach for increased traffic and ad revenue and the many different advertising formats, the discussion was all about making money today from online video advertising.