Infopirate.org

Using Pay-Per-Click Ads for Strategic Internet Marketing

Google AdWords is a way to create small, clickable text ads that are placed on other sites by Google.

For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.

Starting off with a $1.00 cost per click sounds high doesn't it? It is, and that's the point.

You want to start your Adwords campaign with a high cost per click. For anyone on a marketing budget, that certainly sounds counter intuitive. But the simple truth is you are looking to save money in the long run.

Google Slashes Marketing Budget Heading Into Downturn

Improvements to Ads Quality [Google Adwords Blog]
Changes to AdWords to Show More Ads Above Organic Results; Revenue Positive [UBS research, not online]

Google doesn’t spend a dime on fancy TV ads, but the way it has designed its products represents a huge marketing cost. One example is the money it is leaving on the table by putting fewer ads on its pages than users would put up with, which helps build up its Zen-like brand.

Google outsources most of their translation needs to volunteers with their Google In Your Language tool. Some of the phrases Google is asking to be translated are pointing towards a feature Google alluded to back in August.