With holiday buying budgets being squeezed, it's critical to make sure you are doing all you can to minimize cart abandonment. Naturally, if a customer has taken the time to place an item in his or her cart, you want to close the sale.

E-commerce expert Lauren Freedman, head of the e-tailing group, recently did a survey of 100 online stores examining how merchants are messaging to customers who have already invested valuable time to peruse a site and get as far as placing products in the shopping cart but do not complete the buying process.

Thu, 2008-12-04 14:17 - Topic: , , , ,