Major League Baseball's iPhone app rocked. Live game updates, almost instant video highlights, box scores, etc. So now that it's football season, where's the National Football League's equivalent?
Not happening, says an NFL rep. Sprint Nextel (S) pays the league $50 million a year to be its exclusive wireless sponsor/content partner, a deal that runs through 2009. And Sprint's rival AT&T (T) has an exclusive on Apple's (AAPL) iPhone, reportedly through 2010. Which suggests the iPhone app store is off limits for the NFL at least through 2009, and perhaps beyond.
Too bad for iPhone users, but probably a smart financial decision for the NFL.
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