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Much to the surprise and some dismay of customers and stock holders recently Kraft Foods has launched formally their hostile Cadbury bid.

US giant Kraft Foods on Monday launched a hostile 9.8-billion-pound bid for Cadbury which the British confectioner rejected as "derisory" as new takeover action revitalises the business world.

US giant Kraft Foods on Monday launched a hostile 9.8-billion-pound bid for Cadbury which the British confectioner rejected as "derisory" as new takeover action revitalises the business world.

The cash and stocks offer matches the terms of Kraft's informal bid in September.

However changes to currency and stock market values since then means the formal bid is worth 9.8 billion pounds (11.0 billion euros, 16.4 billion dollars), less than the original offer of 10.2 billion pounds.
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