Selecting colors for a site is one of the most crucial parts of web design. The color palette can evoke certain types of emotions in a user and sets the tone for the user’s experience while perusing the site. Websites with dark colors can represent "non-mainstream", "elite", and "unconventional".

The use of dark backgrounds also centers the attention towards the content, making it an effective theme for portfolios, image galleries, and design-centered sites.

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