"New styles of communication that move and shake people have been increasingly created and rapidly grown on the World Wide Web.
Based on this perspective, this award is our attempt to pursue possibility of the Web communication.
Nonetheless, it is not a competition over how precise your technique is or how new your idea is.
Such values easily grow obsolete as time goes - from yesterday to today, from today to tomorrow.
Rather, we are consistently concerned if it has quality of what communication essentially is – concerned if it “conveys something to someone” or if it “gives someone the push”.
There should be more and more people out there who bear new ideas.
Aiming at nothing but discovering and supporting such people who are full of potential, we have launched “1-click Award”. "
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