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CBS Corp. said on Monday it will invest in virtual world content developer Electric Sheep Company, which is working on Second Life projects for CBS properties “The L-Word” and “Star Trek.”

CBS partnered with SL-company Electric Sheep to produce this commercial for Two and a Half Men.

Okay, I admit I reached a bit for that title - but it is indeed, according to CBS President and CEO Leslie Mooves. A seminal, yet little reported comment Mooves made during his CES keynote speech earlier this week about...

Not to be outdone by Electric Sheep Company’s $7 million round of financing from CBS and Gladwyne Partners, Millions of Us boss Rueben Steiger gets a massive publicity boost from the Associated Press story, “Virtual Designers Busy in Online Worlds.”

Electric Sheep Company's resident futurist Jerry Paffendorf sat down with bureau chief Adam Reuters for an interview on Sunday from the South by Southwest Interactive festival.Jerry talked about the Metaverse Roadmap, lifeblogging, and what's to come for Second Life this year. Click play below to hear the interview.