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Linden Labs’ Second Life will soon introduce open source coding for their popular avatar application. Second Life is a rapidly growing virtual game that is accessed online and enables players to replicate and embark on fantastic life situations. The virtual world has found itself in the midst of a lot of press recently as its subscription base ha

The Australian Broadcasting Corporation, Telstra and the Australian Film, Television and Radio School have all established an online presence in Second Life. How can these businesses succeed in Second Life and what can they offer when competing against virtual real estate tycoons, virtual escort services and virtual casinos?

Lately, the tech press has been full of stories about companies attempting to cash in on the Second Life phenomenon. Can this virtual world provide real-world benefits?

STOCKHOLM (Reuters) - Sweden plans to be the first country to open an embassy in popular virtual world Second Life."It will have answers to questions on all aspects of Sweden," Olle Wastberg, general director of the Swedish Institute, an organization which promotes the country's image abroad, said on Tuesday.

companies and PR professionals need to learn to create experiences in virtual environments, versus destinations, which up to now has been the focus. With Linden Labs releasing the Second Life code to open source, this should make the Second Life platform even more interesting to developers and companies trying to build their brands there.