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Advertising itself is a line of business - and a profitable venture at that. The first advertising company was established in 1841 by Volney Palner in Boston, Massachusetts, U.S.A. Palmer\'s company charged 25% commission which was paid by newspaper publishers who sell periodical spaces to advertisers and the general public through the advertising agency.

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Advertising helps in developing a targeted message and delivering the message to the audience. By impressing the audience with the message, the advertiser increases his customer base. Advertising thus helps in increasing brand awareness converting it to sales. To effectively market and advertise a product or service the advertiser should use customized advertising and marketing strategies.

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