Ads built on your users comments

Mon, 2006-12-18 08:41 - Topics:

internet
web

clipped by: ghiberti
clipper's remarks: Imagine cm comments used to advertise the community

Public relations firm Edelman¹ has enlisted RSS toolmaker NewsGator² to build ad widgets that pull in feeds, ratings, and comments. The joint product, called “Hosted Conversations,” launches Monday.

The rather smart idea here is for brands to loosen their grip on their marketing in the hopes of stimulating relevant community participation. A curated set of news and blog feeds will jumpstart content, and people who click through the ad are given a place to have their say.

Tags: advertising, rss, community, users, banner, communication, internet, web2.0

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clipper's remarks: That's CM as in concurrent messaging not as in...

Clip Source: incircular.blogspot.com

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clipped by: Djiezes
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Clip Source: media-convert.com
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Clip Source: blog.wired.com

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clipped by: ghiberti

Clip Source: www.spresent.com

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clipped by: djkraz
clipper's remarks: Saw it and had to try it. Tried from the nyc office and it was quite accurate. I'll try again when i get back home to bfe wisconsin and then we'll see how accurate it really is...

Clip Source: www.ip-adress.com

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