Promoting an MMO in another MMO. In 2004, Myst-based MMO Uru Live is shut down in Beta. A bunch of Uru users migrate to Second Life, and recreate Uru in SL. Gametap relaunches Uru Live in 2007-- and hires a group of exiles in Second Life to promote the new version there. (Amazing screenshots of the company-backed fan-made build in SL.)