The most important thing for any project - its uniqueness, visibility. This includes both the content and design, that is how you bring the material. Then I will describe those subtleties of design that will allow visitors to your project immediately notified of their author, or at least, to see «hand Professional». So ...

Pure Design

Pure design is the absence of every «dirty» drawings, curves and lines, etc. The most common novice designers, wishing such as express themselves, kinking stick with abstractionism. They begin emerging incomprehensible images curves icons, bleary «photos». All this is in most cases only pushes away to visitors. Therefore, to ensure that your site has a decent look.

It is wary of Blend in the figures, because the number of possible colors on the site from a professional is always limited (no more than 3-4). Thus, choosing colors to the gradient, remember that you actually choose two main colors for your site.

Also, please note the shadows of your images. If you are using shadow shades, the substrate in the form of shadows, etc., be sure to see how all this will look like eventually. Often, images from the shadow of the form of something very dirty. Not pereuserdstvuyte with shading!

One structure

Arrange all sections of the site the same way. A visitor to travel throughout the site must remain a sense of integrity of the project, otherwise it will be very difficult orient themselves in the information that you offer. For all the pages, use a CSS-file, then change the appearance of the site in the event which will be much easier. All references should look similar.

Text style

Write clearly and meaningfully. Use a single scheme terms. That is not to write in one place «Rambler», while another - «Rembler», in one - «browser», in another - «browser». Everything must look holistically.

Immediately Decide to those who your interlocutor. Then it will be easier «contact» to it. We must immediately decide whether you are a free dialogue with the use of pronouns «you» or you have a classical scheme «you». Please note that the word «you» written with a capital in the event that treatment is aimed at one person - as specific (for example, in correspondence with friends) and imaginary (the classic version of the web articles). If the appeal goes to the entire audience, then «you» with a small letter. For example:
«Mr. Litvinov, you have some reason has not yet replaced the color references.»
«Dear subscribers, if you want something to add, please write here.»
«In web design you have to learn a few things.»

Spelling and punctuation

Very often the authors of Web sites do not check their projects for spelling. And you just have to highlight text, copy it and paste, for example, in Word. After that check spelling and punctuation (F7). In addition, Word will report at the end, even the number of complex phrases and complicated proposals. Sometimes this is useful.

A hyphen and a dash

Do not confuse these signs. A hyphen is used for the separation of some complex adjectives, nouns, or interjection of words with defisnymi particles (for example, something), a dash, basically - to nodivide words in a sentence (for example, the Internet - is a means of obtaining information).

Stylistic icons

Sometimes, we recommend using special images to facilitate understanding of the material or site navigation. For example, on your site to all e-mail addresses I post a small picture messages (20x10 pixels). This significantly improves the appearance of the page and gives the structure of my site a single species, which is very important.

Navigation path

Be sure to specify a visitor where he is at this time (with the opportunity to go back). For example, on my site at the top of each page there is a navigation line like «← principles of work of a ← Site Vadim Litvinova», but there is a button at the bottom of the page «back» and «Home».

These links are greatly facilitate the lives of visitors. In addition, the site can enter, for example, a search engine, though it does guarantee hit the main page of your project. So the visitor should be able to get to it.

I hope that knowledge of these subtleties will help you obtain permanent visitors to the site.

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