small business owner

Looking to Invest

Wed, 2007-01-17 20:13 - Topics:

Hello, I've been in SL for a few months now, spending many hours/day researching and learning as much as I can. In real life I was a small business owner so familiar with basic admin operations, I'm looking for advice on investing, might consider going in with someone else. Not looking to invest too much US$1000max, also willing to put time into it.I'm sure a few of you know more about SL than me and could advise me in what direction to go.thanks

10 tips for creating a marketing plan

Wed, 2007-01-17 19:57 - Topics:

clipped by: pallefs

If you are a small business owner, an entrepreneur or an independent contractor, you should have a marketing or business plan to use as a guidepost/compass to lead your business' day-to-day activities.

Your plan does not have to be elaborate, nor does it have to be set in stone forever. However, it should specifically define key information including your target market and value proposition, as well as tactical ideas and action steps you will take in order to acquire customers and/or increase sales.

Here are 10 basic components to include in a Marketing Plan:

Product/Service Definition
Target Audience
Goals & Objectives
Identify the Competition
Pricing
Establish a Marketing Budget
Look at Channels of Distribution
Set Specific Action Steps
Set Timing for Each Step
Get Accountability

Creating and sticking to a marketing plan is the best way to keep you and your business focused, and on track for success. Writing the plan is the easy part, sticking to it tends to be more difficult for most people.

Author: Rob Engelman


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