Blog: Launching a scent in a fragrance-free world
Wed, 2007-03-21 19:06 - Topics:
Calvin Klein’s ck IN2U is “the first global fragrance brand to launch in the virtual world of Second Life,” according to a press release that landed in the Reuters virtual in-box this morning. ck IN2U is targeting text-message and IM-loving “technosexuals,” with marketing materials like: “She likes how he blogs, her texts turn him on. [...]
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