Companies as varied as Toyota, Dell, Sears, and Adidas have all established bulkheads in the 3-D virtual world called "Second Life." Is this influx of brands an exciting precursor of how we'll be conducting business very soon, or the ultimate exercise in corporate flat-footedness?
clipped by: juliapatriciaroy
IBM and Sears today revealed that they are bringing the 120 year-old retailer into Second Life virtual world in a big way. The presence will include an area where customers can import their own kitchen and remodel it with Sears products. Sears plans to bring the entire catalog into Second Life. It's unclear if you will be able to buy products in Second Life and have them shipped to you, but you have to imagine that's the plan. However, the CNET/Reuters piece makes it sound like it's about driving foot traffic.
Is Sears really want people dream of when they entire a new virtual world? Isn't this really just a little too much reality for what's supposed to be a fun online game?
