Part 1 of 5: What Every Online Promotion Needs To Go Viral On A Budget: Our Top Five Tactics
Imagine a roomful of anxious, downcast faces. They’re marketers, who for the last several years have struggled with massive shifts in the ways audiences are reached, influenced and react to advertising. Now they face a slumping economy with no end in sight. Soon budgets will be cut (or already have been). If you’re a marketer, it’s inevitable: A harsh light on your expenditures and accountability that leaves you as exposed as an ant under a magnifying glass. And if that’s not enough, everyone’s discretionary income is shrinking.
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