Gartner, of the famous Hype Cycle, released news out of their Gartner Symposium/ITExpo:2007 going on through tomorrow, that they are predicting 80% of active Internet uses will have some kind of a second life in a virtual world by 2011....
Coke announced and launched their official Second Life presence, Virtual Thirst, with a low-key press event in SL last Monday. Low-key is part of the strategy; as is the hope that Coke’s initiative will spread virally within and outside SL,...
SL Business Communicators met in-world today hosted by Edelman at Edelman Island. Gary Goldhammer (aka G24khamr Goodfellow) of Edelman Interactive Solutions was our host; with Mary Ellen Gordon (aka Pebbles Hannya) of Market Truths. Pebbles shared insights from the Market...
The theme of the recent Virtual Worlds 2007 Conference in NYC was “The Future of Media and Marketing.” I’ve been musing and then musing some more about the conference, wondering what jaw-dropping insights I could share. I see that others...
Think SL residents are opposed to real life brand presences? Not true. According to the research report, Real Life Brands in Second Life, released last week by Market Truths, 49% of SL residents think the presence of real life brands...
Right after our meeting with HR Block on March 26th, I had to jump on a plane to NYC for the Virtual Worlds 2007 conference. So with travels and terrible Internet connectivity for the most part during them, I am...
The Press Gazette is reporting that the UK national press agency, The Press Association Group will report its 2007 budget at a Budget Info Station in Second Life. The Info Station will provide live updates from the House of Commons...
The Bantam Dell Bookstore and Cafe is open in Second Life on Electric Sheep's Island. It's a cozy, inviting space designed around books and conversation. Bantam best selling author, Dean Koontz via his web site invites you to join him...
Wayne MacPhail produces a wonderful podcast, Who's On Second (now in episode 15). He normally focuses on conversing with people working in non-profit and education endeavors in Second Life. His questions are sharp and balanced. His podcast guests are doing...
On Friday, AMD opened its Developer Pavilion in Second Life. The AMD Dev Central archipelago is intended to be an extension and compliment to AMD’s existing Developer Central website and its Developer Outreach Program. The Outreach Program is designed for...
