I like this initiative. Not just for the obvious aesthetic reasons of HR Block Island. I like the underlying promise. HR Block may have hold of something much more important than their Second Life build. I hope the initiative bears...
Discussion on Cafepress initiative
7 point plan for SL strategy, point 4. In the real-world, the use of sampling and distribution (giving away trial products at tactical locations) is a tried and tested marketing initiative to get people interested in a product (or service). But, many of the newer entrants to SL have missed this important point.
In a joint venture between Galveston.com and the Galveston Island Convention and Visitors Bureau, sometime in May 2007, Galveston Isle will officially open in SL. This is one of the first virtual tourism cross-overs within SL (the others being Dublin, Amsterdam and new Paris to a certain degree), although this venture is the first initiative direct
clipped by: ghiberti
Yahoo has come up with a way to mix social networking with charities andnon-profits. Called Yahoo!For Good, it has partnered with 'charity aggregator' Networkfor Good and launched a personalized Charity Badge - for people to put ontheir websites, social networks or email. To promote the initiative, Yahoo! willmatch the amount raised by the user who generates the largest number ofindividual donations from their personal social network (up to $50,000).
The Charity Badge works by allowing website owners or social network users tocreate and publish a personalized badge (essentially a widget). You can even putit on your email signature. Withthe badge you can set up a link to your favorite charity, so that family, friendsand others in your social network can donate as well. Or you can simply copy thecode for an existing badge, that someone else set up for a charity. Check out the top10 badges to get an idea of how this works.
