NFL Games Go Wireless
In the era of the 52-inch plasma television, marketers at Sprint Nextel Corp. are banking on football fans to seek out a decidedly smaller viewing experience.
For the first time Thursday, a National Football League game -- the Cleveland Browns vs. the Denver Broncos -- will be broadcast on Sprint mobile phones as part of the wireless company's exclusive partnership with the league. That partnership deal is valued at about $500 million over five years.
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