charities

Referral/Viral Marketing Better in SL then in RL

Fri, 2007-03-02 23:49 - Topics:

A majority of real life companies have "refer-a-friend" deals that are a very low cost way to acquire new customers. In SL, referral deals are even more effective due to the ease of communication between avatars and the viral aspect of SL. MutualWin for free aggregates the referral deals that are available and adds a new element. It encourages charities to become the "referrer", giving companies both a new method to acquire customers while helping non-profits.Questions?[Removed for spam]

Using the power of social networks for good

Fri, 2006-12-22 07:39 - Topics:

clipped by: ghiberti

Yahoo has come up with a way to mix social networking with charities andnon-profits. Called Yahoo!For Good, it has partnered with 'charity aggregator' Networkfor Good and launched a personalized Charity Badge - for people to put ontheir websites, social networks or email. To promote the initiative, Yahoo! willmatch the amount raised by the user who generates the largest number ofindividual donations from their personal social network (up to $50,000).

The Charity Badge works by allowing website owners or social network users tocreate and publish a personalized badge (essentially a widget). You can even putit on your email signature. Withthe badge you can set up a link to your favorite charity, so that family, friendsand others in your social network can donate as well. Or you can simply copy thecode for an existing badge, that someone else set up for a charity. Check out the top10 badges to get an idea of how this works.

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