ad agency

Behavioral Targeting in Second Life

Sun, 2007-04-29 10:31 - Topics:

As you might have heard on the Metaversed Podcast there is something going on in the Second Life advertising space. It’s called behavioral targeting and is all about presenting you the right ads in the right context.It basically means that information of you is collected, such as where you have been last, where you have [...]

Blog: Don’t forget your Wellies!

Tue, 2007-04-03 23:36 - Topics:

It's been more than six months since marketers and advertisers started deluging Second Life, but ad agency Ogilvy is taking things a bit more literally.

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